Do you want to sell more cars online? Facebook’s Marketplace might be the right solution for you to advertise your cars. Besides, the influence of social media, such as Facebook, on customers is undeniable. 44% of car buyers visit the dealership’s social media accounts before investing, and about 38% of car shoppers evaluate the dealership’s professionalism on social media. In this guide, we will provide tips on how to sell cars on Facebook’s Marketplace efficiently.

Tips to Sell a Car on Facebook Marketplace 

Create Relevant Content

Relevant content creates a strong connection with potential customers and generates leads. To create relatable content, you must start by designing a content strategy that showcases your company’s values and is aligned with your campaign objectives. While creating the content, you must ensure that you create original content, target your local market, utilize video content, and leverage seasonal-oriented content. You can publish your content consistently to keep your target audience connected with your company.

Setting Up a Marketplace Catalog 

Facebook provides single-image and catalog formats. The single-image format is a go-to option for most marketers on Facebook, while the catalog version is more suitable for dealerships because of its multi-image formats. These ads are ideally used to display multiple images of the car you want to sell with an in-depth view. In addition, you can provide a longer description in these ads than in single-image ads.

Set Up a Budget

On average, car dealerships can expect to spend anything between $25 and $50 per lead using these Facebook ads. However, you have to determine your Facebook ad budget based on your company’s objectives and limitations. For example, you should determine your budget depending on the size of your company and the number of leads generated. Multiple factors matter in determining the exact ad costs, including an optimized landing page, the right target audience, and great content. You have to handle them well and generate the maximum out of every dollar you spend.

Leverage Facebook’s Algorithm 

The Facebook algorithm is a significant reason that you should focus on targeting the right audience. It navigates Facebook to find out which audience segments are likely to respond best to your ads and expand your reach. Also, you should try to avoid adding too many engaging elements to the targeting and frequently update your customer audience lists while adjusting your content accordingly.

Set Up Two Campaigns Simultaneously 

Try to use the same ad content to set up two separate campaigns simultaneously. One ad will be used to target the immediate geographic location of your dealership, while the other one will target a broader audience across your state or region.

Run Marketing Campaigns

Remarketing displays ads to users based on their past interactions or displays of interest in your company or earlier marketing campaigns. So, your remarketing campaigns should focus on offering people ads for automobiles that are most reliable to them. These include dynamic remarketing, in-store remarketing, and post-purchase remarketing.

Use The Right Targeting Tools 

Facebook offers several targeting features. That’s why car dealerships that sell cars on Facebook Marketplace need a multi-layered targeting strategy. Here are some options.

• Demographic Targeting (based on basic demographic details like age, gender, and location)
• Interest-Based Targeting (based on the users’ interest in automotive content, car brands, etc.)
• Behavioral Targeting (based on users’ behavioral data, like purchase behavior, device usage, etc.)
• Connection-Based Targeting (based on users’ connections to your Facebook page, app, or events)
• Custom Audiences (based on customers’ earlier interaction with your dealership)
• Lookalike Audiences (targets new users who have similar profiles to your existing customers) 

The Final Takeaway 

With a vehicle inventory listing on Facebook’s Marketplace, you can efficiently sell cars and trucks by directly targeting your audience. These tips will help you figure out how to advertise your car dealership on Facebook. Now, you just have to use the best strategies to improve your campaign and generate more leads and conversions.

D'Silva Charlene

Charlene D’Silva is an experienced digital market analyst and researcher with over 5 years in the field. Charlene excels in analyzing market trends, developing strategies, and providing insights that drive digital marketing success.